terms of service.

Last updated: June 2025.

1. Introduction and Acceptance of Terms

Agreement

These Terms of Service (“Terms”) govern the use of the Acelo website, and any services offered by Acelo Limited (“Acelo”, “we”, “us”, “our”). By accessing the website or using our services, you agree to be bound by these Terms.

Company Information

  • Full Legal Name: Acelo Limited
  • Registered Address: Parkshot House, 5 Kew Road, Richmond, TW9 2PR
  • Company Registration Number: 15331410

2. Description of Services

Acelo provides sales transformation consultancy, AI strategy implementation, sales process optimisation, and related services as detailed on our website and in specific client agreements. Our services include but are not limited to strategic discovery, intelligent foundation development, specialist sales agent deployment, seamless implementation, and continuous evolution frameworks.

3. User Eligibility and Accounts

Eligibility Requirements

To use our services, you must be at least 18 years of age and have the legal authority to enter into binding agreements. If you are representing a business, you must have the authority to bind that entity to these Terms.

Account Security

If accounts are created, you are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.

4. User Obligations and Acceptable Use

User Responsibilities

  • Provide accurate and complete information when using our services
  • Comply with all applicable laws and regulations
  • Use our services only for their intended business purposes
  • Maintain the security and confidentiality of any access credentials

Prohibited Activities

  • Using our services for any unlawful purpose
  • Attempting to disrupt or interfere with our website or services
  • Infringing on intellectual property rights
  • Transmitting harmful or malicious content

5. Intellectual Property Rights

Acelo’s Intellectual Property

All content on the website, including text, graphics, logos, methodologies, and software, is the property of Acelo or its licensors and is protected by intellectual property laws.

User Licence

We grant you a limited, non-exclusive, non-transferable licence to access and use our website and services for their intended purpose only.

User Content

Any content you submit to us remains your property, but you grant us the right to use it as necessary to provide our services.

6. Data Protection & Privacy

Our handling of user data complies with UK GDPR. See our Privacy Policy for details on data collection, storage, and processing.

7. Client Agreements and Payment Terms

Client Agreements

Specific services provided to clients will be governed by separate client agreements that detail the scope, deliverables, and terms specific to each engagement.

Payment Terms

Payment terms, fees, and billing procedures will be outlined in individual service agreements. Generally, payment is due within 30 days of invoice date unless otherwise agreed.

8. Term and Termination

Term

These Terms remain in effect while you access or use our website and services.

Termination by Acelo

We may suspend or terminate your access to our website or services immediately if you violate these Terms or for any other reason at our sole discretion.

Effect of Termination

Upon termination, your rights to use our services cease immediately, and any outstanding payments become due.

9. Disclaimers

”As Is” Basis

Our website and services are provided “as is” and “as available” without any warranties, express or implied, to the fullest extent permitted by law.

No Guarantee of Results

We do not guarantee specific outcomes or results from using our services, including specific sales increases or business performance improvements.

10. Limitation of Liability

To the fullest extent permitted by law, Acelo’s liability for any direct, indirect, incidental, special, consequential, or punitive damages arising from your use of our website or services is limited. Our total liability shall not exceed the amount paid for services in the 12 months preceding the claim.

11. Indemnification

You agree to indemnify and hold harmless Acelo, its directors, officers, employees, and agents from any claims, liabilities, damages, losses, and expenses arising from your use of our website or services or violation of these Terms.

12. Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Dispute Resolution

We encourage good faith negotiation to resolve any disputes. If direct negotiation fails, disputes may be resolved through mediation or other means as determined appropriate by Acelo.

14. Changes to These Terms

Acelo reserves the right to modify these Terms at any time. We will notify users of material changes by posting the updated Terms on our website and updating the “Last Updated” date. Continued use after changes constitutes acceptance of the new Terms.

15. Miscellaneous

  • Severability: If any provision of these Terms is deemed invalid, the remaining provisions remain in effect.
  • Waiver: No waiver of any term shall be deemed a continuing waiver.
  • Entire Agreement: These Terms constitute the entire agreement between you and Acelo regarding use of our website and services.
  • Assignment: You may not assign these Terms without our written consent.

16. Contact Us

For any questions regarding these Terms of Service, please contact us: