Built to bridge strategy and execution.
Revenue consultants, enablement practitioners, technologists, and operators. Between us we have led sales functions, scaled go-to-market teams, fixed commercial functions that were quietly breaking, and built the knowledge infrastructure that makes the difference between a revenue team that runs and one that compounds.
Why we
built this.
20 years successfully competing for growth, leading revenue functions, taught me one thing consistently: the gap between having a strategy and executing it is where most revenue is lost.
I have seen many businesses with excellent products, talented teams, and real commercial ambition that could not translate any of it into predictable, compounding revenue. Not because they lacked determination. Because they lacked the bridge. The processes, the knowledge, and the operating model that connects strategy to the front line to unlock potential and drive momentum.
I built Acelo to be that bridge. A different kind of partnership, one built around creating competitive advantage and compounding productivity gains in revenue generation. One that meets businesses wherever they are in their growth journey and stays with them as the challenge changes.
Revenue is the lifeblood of any business. Yet too many ambitious firms are left frustrated by their ability to generate it, keep it, and build real momentum from it. AI is changing the playing field faster than most businesses can adapt. The businesses that get ahead will be those that build the right foundations and culture first and intelligently harness the power of AI to make those foundations sharper, faster, and more powerful over time.
That is exactly what Acelo helps you do.
What we
believe.
The businesses that win will be those who turn their commercial knowledge into a competitive advantage, combining the best of their people, their processes, and their technology to create buying and service experiences their competitors cannot replicate.
Most businesses already have that knowledge. It lives in the experience of their best people, in the results of their best campaigns, in the patterns of their best deals. What is missing is the structure to harness it, the process to apply it consistently, and the intelligence to keep it current as the business grows.
That is what we build.
How we work. What we stand for.
These are not values we wrote for a website.
They are the commitments that shape every engagement we run, and the ones you can hold us to.
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01_ We are practitioners, not commentators.
We have done this work, in real businesses, at real scale, with real consequences. We do not arrive with a theory and leave you to apply it. We work with you until the thing actually works.
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02_ We will not take your money for the sake of it.
If we are not the right fit, we will tell you. If the engagement is not delivering what it should, we will say so. Our measure of a good engagement is not the invoice, it is whether something meaningfully changed.
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03_ We meet you where you are.
Not where we wish you were. Not where our methodology assumes you should be. Every engagement starts with your reality, and works forward from there at a pace your business can actually absorb.
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04_ We are proud of our work and we hold it to a standard.
We do not ship something because the deadline arrived. We build things that work, that last, and that we would put our name to. Good work matters to us. You will notice the difference.
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05_ Everything we build belongs to you.
The knowledge, the frameworks, the processes, the playbooks, yours. To use, maintain, and build on long after we have left the room. We do not create dependency. We create capability.
Meet the Acelo team.
Every person who works on your engagement has done the work before, in real businesses, at real scale, with real consequences. We do not learn on your time.
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Professional biography
Stuart spent more than two decades at QA, one of the UK's largest learning and technology businesses. Initially working in front line sales before joining the Executive team and becoming Group Sales Director for a decade in which the business achieved growth of more than 4x revenue, 12x EBITDA and a valuation of £700M, making it one of the great UK Services success stories of recent years. As the business grew new divisions, reach and capability he went on to take up roles as Managing Director and Chief Client Officer.
He carried full P&L ownership, led the sales integration through multiple M&A deals, and drove sustained organic growth in a private-equity-backed setting, scaling teams across SMB, mid-market and enterprise.
Before QA he built new business at IBM's training division and at early online-education provider TENTV. Across those years Stuart kept seeing the same gap: the distance between commercial strategy and what happens on the front line quietly costs revenue, confidence and momentum.
He founded Acelo to close it, combining proven methodology and deep commercial expertise with AI built into the process rather than bolted on.
What Stuart owns at Acelo
As CEO, Stuart owns Acelo's vision, fundraising and commercial leadership, setting the strategy the team operationalises.
Areas of expertise
- Revenue strategy and commercial leadership
- Full P&L ownership and M&A integration
- Private-equity growth and value creation
- Scaling sales teams across SMB, mid-market and enterprise
The human element
Stuart's belief is simple: get the commercial function right and most of what a business wants becomes possible.
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Professional biography
Danielle began her career in B2B and B2C sales before moving into revenue leadership at some of technology's most demanding businesses. She spent time at LinkedIn as APAC's Sales Product Consultant, then at Salesforce, where she led sales enablement across ANZ and stepped up to Cloud Sales Enablement Director for APAC.
At Go1 she ran revenue operations and enablement as SVP, helping the business scale from $40M to $100M ARR with a team of twenty-three across multiple regions. Since 2020 she has provided fractional and consulting services to fast-moving, scaling organisations including Okta, Sonder, FrankieOne, Nuix, Infomedia, Tracksuit and Oxford Saïd Business School.
What Danielle owns at Acelo
As COO, Danielle owns Acelo's operating architecture: she designs and develops the product schema and delivery methodology, owns the OKRs and systems that keep the company aligned, and runs client delivery, including recruiting and resourcing the specialist consultants who deliver the work. She also contributes directly to business development and revenue.
Areas of expertise
- Revenue operations and sales technology architecture
- Revenue enablement at scale
- Product IP, schema design and testing
- GTM engineering, context engineering and applied AI
The human element
Danielle's aim in every engagement is to give sellers and leaders more room to do the thinking only humans can do.
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Professional biography
Adrian is a multi-disciplinary product leader, designer and creative technologist who has spent his career taking products from zero to one. Rare among product heads, he handles the full UX/UI process and writes the code behind it.
He has a hybrid background that has produced everything from complex B2B SaaS to interactive 3D apps and games featured on the App Store. He has led cross-functional teams for two decades: scaling a 16-person digital team at MonsterMob, where he grew online revenue from £10k to £250k a month, and directing digital at ROK Media for global names including Sony and Roc Nation.
What Adrian owns at Acelo
As Head of Product, Adrian owns Acelo's product design and hands-on development, shaping the user experience from the consulting process through to the AI-ready knowledge system, working alongside John's engineering function.
Areas of expertise
- Product strategy
- UX/UI design and hands-on development
- AI products and multi-agent systems
- Cross-functional team leadership
The human element
Adrian's instinct is to cut through process theatre and build the thing that actually works.
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Professional biography
Khyati's focus and passion is in building operating models that let fast-growing businesses scale in the age of AI. She brings two decades leading operations across sales, marketing, HR, finance, compliance and recruitment, paired with the last two years designing agents, automations and machine-learning-led workflows across Salesforce, AWS, Microsoft and modern LLMs.
She is a Salesforce-certified Agentforce Specialist and Data Cloud Consultant, with a Six Sigma Green Belt. Earlier in her career she led marketing across multi-business groups; at Red Snapper Group, her team delivered £500k of new business and 60% growth across social.
What Khyati owns at Acelo
As Acelo's Strategy Advisor, Khyati shapes the business strategy, GTM models and value propositions behind client engagements, along with our pricing, packaging, competitor analysis and the packaged lenses. She also owns go-to-market execution beyond the founders' warm network: marketing, messaging and campaigns. Like Danielle, Khyati also works hands-on on live client engagements and delivery in a consulting capacity. She works with Acelo in an advisory capacity.
Areas of expertise
- Operating-model design and business transformation
- Salesforce, Agentforce and CRM optimisation
- AI agents, automation and workflow design
- Go-to-market, marketing and campaign execution
The human element
Khyati's conviction: most businesses do not need more AI tools, they need the foundations that make AI actually work.
Our wider network.
Behind our core team sits a wider network of project delivery managers and specialist practitioners, experts across Salesforce, Microsoft, Google, and the broader SaaS ecosystem. Where your engagement requires specific expertise, we bring in the right person. Always experienced. Always relevant.
Led a commercial function before, or built one? We bring senior practitioners into the network where their depth maps to client need.
Join the networkWork with us.
If what you have read here feels like the kind of partner your business needs, good. That is exactly the feeling we were going for.
Every Acelo engagement begins with a conversation. Thirty minutes. No pitch. We listen to where you are, we share an honest view of whether and how we can help, and we let you decide from there. If we are not the right fit, we will tell you, and point you somewhere useful if we can.
That is what a Revenue Partner does.
Send us a message